Driving Technology Directions on Cloud Computing Platform

Ezhil Arasan Babaraj

Subscribe to Ezhil Arasan Babaraj: eMailAlertsEmail Alerts
Get Ezhil Arasan Babaraj: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

News Feed Item

NIH Research Expands Offerings to Provide High Quality Media Streaming Applications to Their Clients

NIH Research Expands Offerings to Provide High Quality Media Streaming Applications to Their Clients

CORAL SPRINGS, Fla., Oct. 11 /PRNewswire/ -- NIH Research, Inc., the nations leading provider of Lead Generation and Market Research Services within the Healthcare Technology Market, has entered into a preferred partner agreement with NetStairs.com, also a Florida based company. The purpose of this partnership is to introduce an initiative in video based marketing using high quality media streaming. Video is seen, heard, shared, responded and best of all measured in its effectiveness at a fraction of the cost for TV, Radio, Print advertising or Direct Mail. You can track responses. A message with video and sound has been proven many times more effective than print advertising. Studies have shown that 6 times as many people will respond to a message that is made with video. Video can also appeal on an emotional level, which can give the viewer a clearer understanding of your product or service.

"Healthcare provider organizations, Technology and Biotech companies along with Pharmaceutical manufacturing research firms relying on the Internet as a media platform for delivery of the latest findings recognize the Web's impact not only as an ROI driven platform, but also as a way to educate their constituents," said Ahmad Moradi, Ph.D., Chairman, CEO, NetStairs.com, Inc. "We are proud to provide NIH Research with an Intelligent Internet based media platform that overcomes unique challenges -- disparate end user geographies, large file sizes associated with media, high traffic levels, spiky or inconsistent traffic patterns, and inherent Internet weaknesses. NIH Research can now deliver for its customers new frontiers beyond the simple Web site presence consistently," he added.

Bruce Roberson, CEO and co-founder of NIH Research, said, "The addition of the IV~8 streaming video media provides our clients with new ways of addressing the challenge of communicating with their prospects and customers. This partnership forges the way for product marketing message dissemination in a high quality fashion, and by offering bundled outsourced services such as database procurement, lead generation, market research, customer satisfaction, win-loss, and other data gathering services in combination with technology solutions such as sales tracking systems and other sales support technologies such as the IV~8 platform to our clients, they can focus on what they do best -- selling."

Roberson adds, "When clients engage us to assume the crucial task of lead generation or market research, we now have the ability to offer a client's prospect more than just a collateral piece or a follow up call. We can provide our clients with an intelligent and progressive solution, such as streaming media presentations that are attached to the client Web site, as an option for prospect follow through. Further, we can now email these streaming media messages, and that can be as effective as 'being there' in today's virtual sales setting. NIH Research can now truly offer a seamless one stop shop for outsourced sales and marketing support services to our client base." This recent enhancement of the NIH Research offerings further propels their clients' ability to concentrate on closing qualified prospects and strategizing for their future goals while NIH Research focuses on all aspects of the pipeline to that point. As Roberson remarks, "They focus on their core competency while we focus on ours!"

About NIH Research, Inc.

Founded in 1994 to address the ever growing demand for market research and lead generation for the healthcare and healthcare information systems industries, NIH Research is the nation's leading provider of Market Research, Lead Generation, Lead Qualification, and Lead Tracking Services for the Healthcare Information Technology markets. For over 12 years, NIH Research has consistently provided quality Lead Generation and Market Research services to over 50% of the top 100 Healthcare Technology vendors as well as hundreds of smaller scale ventures.

About NetStairs.com, Inc.

NetStairs.com(R), founded in March 2000, is a privately held corporation. NetStairs is a client-centric solutions provider of a reliable, scalable, and secure platform for media and entertainment streaming servers without the cost of building out infrastructure. Specifically, NetStairs is serving businesses with pay-per-click (PPC), on-demand media push-pull application delivery, advanced content delivery, extranet tools, and services that make distribution and management of advertising and media steaming more cost effective. NetStairs is the exclusive worldwide supplier of IV~8(R) ad-servers, Cybermercial(R) video e-mail system, FlexiView(R) technology, e-iV8(R) on demand movie server and intelligent streaming gateway. Visit us online at http://www.netstairs.com/ and http://www.netstairs.com/Sales .

NIH Research

CONTACT: Bruce Roberson, CEO, NIH Research, +1-954-753-7747, or fax,
+1-954-753-4804, or marketing@nihresearch.com

Web site: http://www.nihresearch.com/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.