Driving Technology Directions on Cloud Computing Platform

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Streaming Media Upstart to Use Java to Take On Giants

Streaming Media Upstart to Use Java to Take On Giants

Less than 6 months old, streaming media company Fluendo plans to use free software giveaways in an attempt to compete with larger companies. The company is going head-to-head with such industry heavy weights as Apple, Microsoft, and Real Networks. According to company CEO Juliene Moutte, Fluendo's Free Software Streaming Server will be licensed using the GPL. In this manner, the streaming server will be available to anyone. It is expected that open formats like Ogg Vorbis/Theora, and Dirac, in the future, will be supported. Moutte said, "The goal is to provide a completely free streaming solution from the server, using codecs, to the player."

 

Regarding how the company will compete in the marketplace, Moutte stated, "We compete by providing complete end-to-end flexibility. Our architecture lets our customers do whatever they want with multimedia: relaying, recording, TV applications, streaming without having to worry about the format market shares, etc... It is of course also a huge advantage for us that the Microsoft streaming solution, and to some degree the Apple one, is tied to platforms that the hosting community basically is not interested in."

 

As part of a two pronged initiative aimed at gaining access into the streaming media sector, the company's Advanced Streaming Server will support patent-encumbered codes, allowing for distributable, universal solutions for multimedia streaming. Using Advanced Streaming Server, video can be acquired from any kind of media source, the company said. In a recent interview, Moutte said, "You'll be able to compose the video stream in real time through a powerful control interface using all of the Streamer's features and effects: picture in picture, dynamic laying, etc... You'll be able to stream to any kind of media player in a native codec, so the user doesn't need to install an additional player."

 

Furthermore, to advance the company's media player Theora, Java applets will be used that are compatible with free codecs, Ogg Vorbis/Theora, that the company is advancing. Said Moutte, "We are currently trying to provide a free software Ogg Vorbis/Theora player through a Java applet which we think will raise some eyebrows in the streaming community judging by our tests so far."

 

Fluendo has been basing its streaming applications using Ogg Vorbis/Theora codecs. Again, the company will use open source applications to compete with larger companies. The company's CEO states that these open source offerings can perform as good as proprietary ones, if not better. He said, "I'm very confident in the fact that these open/royalty-free codecs can compare with proprietary ones, and I am really sure that as soon as Xiph does a first beta release, a lot of very good hackers will optimize those codecs to get them better than the others. Our goal is that our efforts...will help spearhead the free formats into wider usage. To some degree we feel that for free codecs to really become important and dominant; the free desktops have to start making some serious inroads, because Microsoft and Apple do not have any interest in pushing free formats and codecs over their own."

 

The Xiph.org Foundation is a not-for-profit organization dedicated to providing tools for a free, open, and level playing field for digital media. The company plans to have a working streaming server available in October.

 

 

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JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

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